TexStyles Ghana Ltd (TSG), widely known as GTP, Ghana’s leading textile manufacturer, has launched an initiative aimed at addressing period poverty while promoting environmental sustainability.
The intervention, called the “Pure Pad” pilot project, is a partnership with the Landfills2Landmarks Foundation, Grace Presbyterian Church in Akropong, and Amor Europe.
The project seeks to introduce reusable sanitary pads made entirely from 100 percent cotton fabric sourced from TSG’s post-production off-cuts.
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According to a statement shared with the Ghana News Agency, 2,500 young girls will benefit from the initiative. Additionally, 50 local micro-enterprises, including church groups, women’s cooperatives, and community organisations, will be trained to manufacture the pads, while 40 tonnes of textile off-cuts will be diverted from landfills.
“This is more than just a product; this is a statement that women deserve dignity and the planet deserves care,” the statement said.
The launch took place on October 5 at Grace Presbyterian Church in Akropong, Eastern Region, with notable attendees including Madam Joyce Bawah Mogtari, Special Aide and Advisor to President John Dramani Mahama and Board Chair of Landfills2Landmarks; Mr Samuel Awuku, MP for Akuapem North; Mrs Jane Savage, CEO of Pure Amore Pads, UK; Jonathan Sait, CEO of Sait Recycling; the Queen Mother of Akropong; and Mr Samuel Ofori-Gyampoh, Co-Founder of Landfills2Landmarks.
Mr Reuben Sam, Marketing Manager of the GTP brand, emphasised the initiative’s alignment with the company’s purpose. “This initiative will help keep the girl child in school, giving them the opportunity to acquire knowledge and skills to pursue their dreams.
Providing the cotton fabrics for the production of reusable sanitary pads is our way of offering freedom, dignity, and confidence to all the beneficiaries,” he said. He added that the project underscores GTP’s commitment to corporate social responsibility and environmental sustainability.
GTP, an indigenous brand designed, printed, distributed, and marketed in Ghana, aims to expand globally. In August 2022, the company repositioned the brand to deliver Premium African Fashion worldwide and updated its tagline from Timeless to Life.Styled, reflecting its mission to provide quality, authentic, African-heritage fabrics inspired by African designs and stories.
